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Setting Your Expectations - read this...

Making Money with Esoko

Resellers sell Esoko subscriptions. They range from individual subscriptions for farmers (directly or through a large national program with a key media partner or mobile operator) or premium subscriptions for organizations like NGOs, Businesses and Associations. Individual subscriptions start at $12/year. Premium subscriptions range from $2,000 - $60,000/year. Resellers provide extensive training and field support which contributes the lions share of annual revenues.  Resellers take a commission on all subscriptions sold and retain 100% of the training and support provided.  Each country should target 100,000 individual subscriptions and 100 premium subscriptions. 

Running an Esoko franchise is a viable and fulfilling business. Our existing partners have been able to facilitate great market interventions among their subscribers; however it is not a simple task.

  1. New technology deployment in agriculture and rural areas is not simple: This is a new technology and so people need to be carefully educated and trained to understand the usefulness of the technology. All this takes time, and if deployment must take the learning curve duration into consideration
  2. Training is important: partners need adequate training to be able to understand the product to sell effectively. Your clients too will need training to be able to use the software and deploy it efficiently. Do not skimp on it!
  3. Partnerships take time: if you want to get  into agreements with third party organizations such as mobile operators or an enumeration service  for one service or another be prepared to dedicate time to them. Those agreements take to conclude and so factor these timelines into your overall planning.
  4. Esoko does many things but not everything: all your requests and suggestions for new features and enhancements are always taken into consideration but note that Esoko is not a bespoke platform, it is generic so that it can meet the needs of a variety of clients. In selling, a partner must understand the strengths and limitations of our technology and sell it accordingly. However; it is critical that we have customer feedback to improve and upgrade our systems.
  5. Sales is consultative. In this sector, at this stage, customers are still not clear on what they want. If you're not good at listening, analysing a client's business needs, it will be difficult for you to sell Esoko to organizations.

 

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The Business Proposal

Certified Resellers can offer Esoko to clients anywhere. They earn a commission on the annual subscription sales. Commissions vary depending on a number of factors, including whether you are creating content, managing mobile operator interconnects and billing in your country. For a full set of terms and conditions please apply online and we can share with you the various responsibilities of both parties and a sample contract.

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titleEligibility Criteria...
  • Should be resident of that particular country
  • Should have strong linkakges/understanding of the Agriculture sector
  • Should have proved experience setting up projects or teams
  • Can demonstrate previous sales experience
  • Should have an extensive network of contacts
  • Should be comfortable with raising money from investors or development partners
  • Should have $15,000 for the certification program
  • Should be passionate about both a social impact and financial return
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titleBenefits from joining this program...
  • increased speed to deploy in your market
  • lower cost to entry
  • no technology development costs
  • no special software/hardware needed
  • no hosting of services and expensive IT dept
  • revenues from sales
  • access to esoko's peer network
  • dedicated business advisors
  • strategic support
  • contracts & negotiations
  • content ready to go
  • different models to choose from
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